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Are you looking into expanding your brand to the UK?

Look no further. We can help!

We're a UK sales agent focusing on bringing innovative brands from the US & Canada across to the UK.

We bring a combination of physical retail distribution and support with marketing, branding, eCommerce experience. 

We own a Food & Drink Marketing Agency that has generated over £18million in client revenue in the last 12 months alone and having owned and sold our own brands, we understand the challenges that come with expanding. 

Read more about how we can help you expand your own brand into the UK Market.

Distribution

We establish and develop your business in the UK, creating permanent operating structures and supply chain across online and physical sales channels.

Marketing

Marketing strategies, branding, advertising and visibility; we turn your brand into a native one.

Why The UK?​

$266bn​

UK grocery market value

9.5%​

Year-on-Year growth in the UK Food & Drink market

Curious

Open culture, trend-driven, high disposable income, appetite for discovery

  • Consumer tastes are close to the US
  • Timezone, language, cultural fit with the US
  • Early adopters of US trends (1yr behind US & Europe is 1yr behind the UK)
  • Already a large number of US brands in the market
  • Close trading relationship with the US
  • Online grocery market size is one of the highest in Europe and easier to get listed

We're Not Your Classic Distributor.

Traditional Distributor Method

SALES

DISTRIBUTION

Our Distributor Method

STRATEGY

SALES

MARKETING

CREATIVITY

PR

OPERATION

SUPPLY CHAIN

DISTRIBUTION

DIGITAL & ECOM

MARKET INTELLIGENCE

We're Different.

How are we different from a classic distribution company?

  • We’ve been in your shoes – with our own brand. Since our successful exit, we have been working as advisors to dozens of brands looking to replicate our success.
  • We are in a unique position as we understand the challenges on a micro-level (manufacturing, logistics, distribution for retail, hospitality and ecommerce) as well as a top-level perspective (marketing and advertising, go-to-market tactics)
  • We have a deep understanding of the food and drink sector and we bring a combination of commercial, retail, marketing, branding and ecommerce experience to brands looking to expand in the UK.

We've owned and sold our own brand, and worked with 125+ brands on marketing and advertising

"We’re not your old, dusty distributor with a warehouse full of musty boxes"

How It Works.

Bringing you to the UK market

1. INITIAL MARKET RESEARCH​

2. TECHNICAL & LEGAL VALIDATION

3. OPERATIONS & SUPPLY CHAIN SOLUTIONS IDENTIFICATION

4. GO-TO-MARKET STRATEGY (RETAIL, HOSPITALITY, DTC)​

5. OPERATIONS SET UP

6. RETAILER OUTREACH & TRADE MARKETING DTC LAUNCH

7. RETAILER OUTREACH & TRADE MARKETING DTC LAUNCH

8. SCALE / EU

Our Story.

2015

Founded Fuelbox

First stage of growth ; sales through:

  • DTC
  • Independent (small gyms)

2016

Launched into retail

Entered the big box retailers: Sainsbury’s and Asda, started the conversation with Tesco

2018

Opportunities

Early 2018
Approached by the largest competitor in the UK

Mid-2018
Made the decision to sell the business to them

2022

Opportunities

Advisor / Consultant to fast-growing challenger & disruptor brands in the UK, US and Canada.

50% of our clients are operating in the UK market with a European reach. The other 50% operate in the US and Canada

Our Own Brand.

FUELBOX

We’ve been there ourselves – we understand the journey across both physical and online retail. We started first selling online as a pure DTC brand only, before we moved to brick and mortar distribution.

A few wins

  • From an online DTC brand to 1 major retailer with 350+ retail outlets
  • 3 additional retail listings secured with 1100 retail outlets
  • Innovative retailer approaches led to quick pitch wins (usually 6-8 months down to 2-3 months)

Our Past & Current Partners.

Premium Drinks Brand.

  • This brand was founded in the US before expanding to the UK 8 years ago. We support this brand with all their brand marketing activity and DTC growth.
  • We are also a key part of all OOH (Out Of Home) advertising and support all events (sampling, festivals, student festivals) run by the brand with digital strategy prior to the event and digital support during the event.
  • Fast becoming a household name, our current scope is focused on accelerating DTC growth while supporting all retailer and brand activity.
  • Recently launched into a new category within the UK, French and Spanish markets.

    Digital and Campaign activity is repurposed by the brands US team from the UK team (which is led by us) Strong support with specialist agencies across Europe to drive brand and online retailer activity (Amazon)

Indian Spice Brand.

  • We supported this local restaurant chain with DTC sales, international expansion (USA, Canada) and insights into new product development.
  • They also launched into 450+ regional supermarkets, along with an uplift in DTC performance of more than 50% in revenue growth.
  • This brand was founded in the US before expanding to the UK 8 years ago. We support this brand with all their brand marketing activity and DTC growth.
  • We are also a key part of all OOH (Out Of Home) advertising and support all events (sampling, festivals, student festivals) run by the brand with digital strategy prior to the event and digital support during the event.

Premium Water Brand.

  • From retail launch to 7000+ stores worldwide including the growth of their DTC channel to £2.8m/yr within 3 years.
  • One of the fastest growing beverage brands within the UK market. We also supported across all channels in the US, France, Luxembourg, Belgium, Netherlands and Australia.
  • Our scope was focused on:

    • Development and ongoing support of retail launch strategy, now stocked in over 7000+ (hospitality, multiple retailers and independent food stores) stores worldwide.
    • Brand Awareness marketing including OOH (out of home) and digital campaigns.
    • DTC strategy including website Conversion Rate Optimisation, Creative Development and Paid Advertising including Meta and Google.

Health Food Brand.

  • Supported this established functional snacking brand with their trade marketing, retail positioning, branding plus all DTC growth including Amazon, Ocado.
  • From commercials and forecasting through to DTC growth we supported this brand from £1m to £6m, all the way through to the succes exit of the founder.
  • Our scope was focused on:

    • Trade press and innovative retailer approaches (reached buyers the brand couldn’t!)
    • DTC growth channel grown from £6k to £125k with a subscription element of £45k
    • Sampling and campaign activation support across key locations in key UK locations
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