fbpx

CATEGORY BREAKDOWN

CBD BEVERAGES

Take a look at what’s happening in the CBD Beverage category with our global insights, opportunities and our predictions for the future.

๐Ÿ“™ CATEGORY SNAPSHOT

  • CBD Beverage Boom: The CBD beverage category is booming and expected to continue with health and wellness considerations fuelling the growth.

ย 

  • Scientific Backing and Consumer Education: Scientific research and consumer education are crucial for expanding the mainstream appeal of CBD beverages.

ย 

  • Regulatory Uncertainty: Despite regulatory uncertainties, standardisation efforts could foster consumer trust and encourage wider adoption of CBD beverages.

  • Low/No Alcohol: Tied to the rise of Low/No consumers are looking at alternatives to booze, the boom in CBD beverages also driven by 2 trends coming together as a second order effect.

๐Ÿ“šย  SUB-CATEGORIES

Due to its nature, there are multiple ways of segmenting the category:

  • By Type:
    • Marijuana-derived
    • Hemp-derived
    • Other Types

  • By Product Type:
    • CBD Water
    • CBD Tea
    • CBD Coffee
    • CBD Mocktails
    • CBD Energy Drinks
    • CBD Alcoholic Drinks
    • Other CBD products

  • By Grade
    • Pharmaceutical Grade
    • Food Grade

๐Ÿ“Š  THE NUMBERS

  • CBD Beverages Category Valueย 
  • CBD Beverages Forecasted Growth / CAGR
    • Global: 23.5% โ€˜23-โ€˜32
    • US: 10.1% โ€˜22-โ€™32
    • UK: 29.6%* โ€˜20-โ€˜25
    • EU: ย  15% โ€˜21-โ€˜31


*
Total CBD Products

โŒ›๏ธ CATEGORY LANDSCAPE

  • Explosive Growth: CBD beverages have surged in popularity, and are expected to boom in the years to come.

ย 

  • Health and Wellness Appeal: Growing demand for functional drinks coupled with rising awareness of the health benefits of CBD are responsible for the impressive growth. CBD-infused beverages are considered natural remedies for health conditions such as pain, anxiety, and epilepsy, attracting health-conscious consumers.ย 

ย 

  • Perfect For the Mainstream: Easily accessible and dosage controlled, CBD beverages are seen as a convenient way to consume CBD (without the commitment or expense associated with oils), leading to expanded distribution.

ย 

ย 

ย 

๐Ÿ’กย WHAT’S IN STORE FOR CBD BEVERAGES?

  • Continued Growth Trajectory: The CBD beverage market is poised for explosive growth as it becomes more visible in the mainstream and awareness and consumer interest in health and wellness products increases.

  • Alcohol Alternative: We are seeing consumers are shifting towards CBD-infused beverages as a healthier alternative to alcohol, driven by a focus on health and wellness. With the rise of the no/low alcohol segment, CBD is perfectly positioned as an alternative for those seeking mood-enhancing effects without alcohol’s drawbacks.

  • Innovation and Product Development: Expect brands to innovate with new flavours, formats, and delivery methods to meet changing consumer tastes. However, the focus will shift towards rigorous product research to strengthen claims. Given CBD beverage is a functional beverage, the real opportunity lies in the strength and robustness of the claims. A lack of scientific research in the sector creates scepticism and hinders growth.

  • Regulatory Landscape Evolving: As regulations surrounding CBD evolve, there may be opportunities for clearer guidelines and standardisation, helping to build consumer trust allowing for more widespread adoption and expansion of CBD beverage products.

๐Ÿ  SOME CATEGORY PLAYERS

๐Ÿ”ฎ  3 PREDICTIONS

  1. Rise of Functional CBD Beverages: Brands will double down on the functional benefits.ย  Expect to see CBD beverages designed for specific functions, such as stress relief, sleep aid, or focus enhancement, catering to diverse consumer needs.

    ย 

  2. CBD Mocktails Hit the Mainstream: With the growing popularity of mocktails and the wellness trend, CBD-infused mocktails may become a staple in bars and restaurants, offering consumers a healthier alternative to traditional alcoholic beverages whilst delivering mood-enhancing effects.

  3. Alternative CBD Delivery Formats: As the CBD market evolves, expect innovative beverage formats beyond traditional drinks, such as CBD-infused powder mixes or effervescent tablets, providing consumers with convenient and customizable ways to incorporate CBD into their daily routines.

๐ŸŒˆ  3 OPPORTUNITIES

  1. Niche Market Expansion: There are opportunities to target niche markets within the CBD beverage sector, such as senior citizens or athletes, by developing specialised products tailored to their unique needs.

  2. Collaborative Partnerships: Brands can explore partnerships with influencers, wellness experts, or other industry players to enhance credibility and reach new consumer segments.

  3. Knowledge is Power: As CBD drinks enter the mainstream the potential to widen the audience is huge. Educating consumers about the benefits of CBD can build credibility and dispel misconceptions.

All data is correct at time of writing.ย 

BRAND SPOTLIGHT

Check out some of our Brand Spotlight articles in the CBD Beverage Category!

CLOUD WATER

USA

RELASH

SPAIN

Sign up for our SKU-News

Stay ahead of the curve with SKU-news, your source for the latest updates on the most exciting global food and beverage brands.