fbpx

BRAND SPOTLIGHT

THE NUT CLUB

In this brand spotlight we take a deep dive into The Nut Club

Category:  Nut Butters 

The Nut Club

📖 BRAND OVERVIEW

The Nut Club offers nut butters made with 100% nuts. While peanut is the most renowned type of nut butter, they don’t produce it. Instead their products include hazelnut butter and almond butter.

  • Founders Laia and Jordi grow the nuts in the butter on their own plantation, hand-picking the best.
 
  • The global nut butter industry – has an estimated market value of $2.76bn by 2033. Nut butter is a great vegan/dairy-free option, which explains its global CAGR of 8.7% between 2023 and 2030.

🔍  LET’S GIVE SOME CONTENT

  • The Nut Club was set up by friends Laia and Jordi –  Jordi and his family have run a nut crop and processing plant called Solanellas Nuts for many generations. They have hectares of land where they grow nuts in Mont-Roig del Camp, the same nuts that are used in The Nut Club products. 

  • In 2020, Laia and Jordi realised they could use the crops to create a natural, vegan nut butter that contains no added oil.

  • They wanted full control of the production process to ensure their product was always top quality. The nuts are grown on site, and they ensure the roasting and grinding process is exact to create the perfect nut butter texture.

🏢  BEHIND THE SCENES

  • Headquarters: Tarragona, Spain
  • Year founded: 2020
  • Employee count: 7
  • Investors: Unknown
  • Purchasing Options: Direct to consumer (Spain only).

👉 PRODUCT AND AUDIENCE SNAPSHOT

  • Products: Organic and vegan nut butters
  • Product range: Hazelnut butter, pistachio butter, cashew butter, coconut butter and cocoa butter
  • Innovation: Creative flavour combinations, eco-friendly packaging
  • Target Audience: Health-conscious nut enthusiasts, conscious consumers, sustainability advocates, foodies, families, and fitness enthusiasts
  • Brand positioning: Premium, artisanal nut butter emphasising taste, health, and sustainability.

🧡 THIS GETS US EXCITED

  • The brand grows their own hazelnuts and almonds on their plantation. This decreases the carbon footprint of the product (fewer imports) and means they can hand-select the best nuts for their butters. The owners are also heavily involved in the creation process, ensuring they achieve that perfect texture.

  • The Nut Club decided not to make peanut butter as it’s an already competitive market and lots of people have peanut allergies. They instead decided to focus on lesser available foods, like pistachio butter and hazelnut butter.

  • They advocate natural products and their butters don’t contain added oils or sugars. In fact, they’re made with 100% nuts.

🤔 POTENTIAL BRAND CHALLENGES

  • Raw Material Costs –  fluctuating nut prices can affect production costs and product pricing for brands like The Nut Club, potentially affecting margins.

 

  • Market Competition – the nut butter market’s competitiveness can pose challenges such as price and product similarity. But we also see this opening up more innovation and growth opportunities for brands like The Nut Club.

🏁 SOME OF THEIR COMPETITION

 
 

🛒 WHERE TO FIND THEM

  • Direct to Consumer – but will only ship to Spain from their website.

⏭  WHAT’S NEXT?

  • Broadening their horizons – by creating a .co.uk website (or websites for other European countries such as .de, .fr, etc.) and delivering to other countries, they could reach more customers across the continent. 

 

  • Retail stores – they may also want to consider introducing the product into stores, either across Spain or in other European countries. Customers can then purchase the item off the shelves, rather than just online. 

🧢 MEET THEIR TEAM

All data is correct at time of writing. 

Sign up for our SKU-News

Stay ahead of the curve with SKU-news, your source for the latest updates on the most exciting global food and beverage brands.