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BRAND SPOTLIGHT

SkinTe

In this brand spotlight we take a deep dive into SkinTe. 

Category:  Adaptogenic Beverages

0120 - SkinTe

📖 BRAND OVERVIEW

SkinTE was founded with a mission to create a drink that promotes beauty. They came to the conclusion skin health was the way of doing this: we’re covered in it, after all. That’s how their collagen-fuelled teas originated. 

  • 3000mg of grass-fed collagen per can – this is where the skin repairing magic comes from. 
  • Five different flavours available – meaning there’s a SkinTE for everyone. 
  • At only 20 calories – per can these drinks are a treat, but certainly not an unhealthy one. 
  • No artificial sweeteners – or flavourings: the taste is all-natural.

🔍  LET’S GIVE SOME CONTEXT

  • Two of the co-founders, Amy Bader and Elizabeth Zieg, are a doctor and a chef respectively. They worked tirelessly to perfect a formula full of health benefits with no compromise on taste.

  • SkinTe responsibly sources collagen to put into their drinks: that’s the protein which makes up 70% of our skin. It quite literally holds us together!

  • The company founders wanted to create a drink which promotes outward beauty in our bodies to help people feel more confident.

  • SkinTe focuses on the U.S. market, where it has grown rapidly and gained significant investment.

🏢  BEHIND THE SCENES

  • Headquarters: Portland, Oregon, U.S.
  • Year founded: 2015
  • Employee count: 13
  • Investors: Watertower Ventures
  • Purchasing Options: In store, online 

👉 PRODUCT AND AUDIENCE SNAPSHOT

  • Product range: Peach Mango, Black Raspberry, Hibiscus Vanilla, White Tea Ginger, Lemon Lime
  • Innovation: Designed by a doctor and a chef to combine taste with health benefits.
  • Target Audience: Beauty-conscious consumers with limited time
  • Brand positioning: Premium soda, female-owned, marketed as a physical and mental wellness product

🧡 THIS GETS US EXCITED

 

  • With 30mg of caffeine per can – SkinTE can be used as a substitute for your morning coffee with none of the jitters. 

 

  • Their SkinTe Beaute blog – provides all sorts of feel-good content and tips on staying well. 

 

  • A doctor and a chef  – designed the formula for the drink, and provides maximum flavour and plenty of health benefits. 

  • Female Led – the business was founded by three women and remains female-led.

  • SkinTE has a nifty range of merch  – which breaks the usual stereotype of hoodies and tees. 

🤔 POTENTIAL BRAND CHALLENGES

  • Market Expansion: As a wellness beverage, this market is rapidly growing, attracting increased competition. While it brings challenges, it also indicates growth opportunities for brands like SkinTe.

🏁 SOME OF THEIR COMPETITION

🛒 WHERE TO FIND THEM

  • Retail – stocked across the United States. Major stockists include Walmart, HEB, Albertsons, and Tom Thumb.

     

  • Direct to Consumer (DTC) – also available through their website to buy.

     

  • DTC Subscription services available – for those who just can’t get enough of SkinTE, to be delivered every 2 weeks, 4 weeks, or 8 weeks. 

⏭  WHAT’S NEXT?

  • What normally accompanies tea? Coffee! Adaptogenic coffees are on the rise, but there’s a gap in the market for a chilled one – SkinTE could fill that.

  • Flavour innovation – the emerging market of adaptogenic drinks provides endless potential for flavour and ingredient combinations. 

  • Collabs & Partnerships – there’s big potential to collaborate on drinks with other brands, expanding into new taste-realms.

🧢 MEET THEIR TEAM

All data is correct at time of writing. 

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