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BRAND SPOTLIGHT

PHIL'S FINEST

In this brand spotlight we take a deep dive into Phil’s Finest. 

Category: Frozen 

Phils Finest

📖 BRAND OVERVIEW

Phil’s Finest creates meat products with a unique combination of vegetables and sustainably raised meat. 

  • Products have a composition ratio of half vegetables and half meat
  • They offer a nutritious and flavourful solution for those looking to reduce meat intake without sacrificing taste.
  • Currently available in the US only

🔍  LET’S GIVE SOME CONTEXT

  • Phil’s Finest promotes a balanced approach, focusing on reducing meat consumption rather than eliminating it entirely.

  • They gained recognition on Shark Tank in March 2021

  • Phil’s finest went through the Chobani and The Food Foundry incubator programs.

  • You can find their products in popular stores like Sprouts, Good Eggs, and Gobble.

🏢  BEHIND THE SCENES

  • Formerly known as: Misfit Foods
  • Headquarters: Brooklyn, New York, USA
  • Year founded: 2014
  • Employee count: 7
  • Investors: VF Funded
  • Purchasing Options: Retail and Direct to Consumer

👉 PRODUCT AND AUDIENCE SNAPSHOT

  • Products: All-In-One Ground Beef, All-in-one Chicken Sausage 
  • Category: Frozen Meat / Fresh Meat
  • Product Range: All-in-one ground beef – Korean BBQ Beet, LAO Curry Style. All-in-one ground chicken –  Kale Chimichurri Chicken Sausage, Smoked Cauli Chicken Bratwurst, Maple Apple Chicken Sausage
  • Innovation: Collaborations with restaurants demonstrate an innovative approach to new product development.
  • Target audience:  Offering a compromise between meat and plant-based alternatives, Phi’s Finest  appeals to a broad audience.
  • Brand positioning:  Creating foods with less meat and more veggies to help fight climate change.

🧡 THIS GETS US EXCITED

  • Branding: Phil’s Finest boasts simple yet effective branding, some of the ‘finest’ we’ve seen recently. 

  • A happy compromise: Phil’s Finest products offer a good mix between eating meat and reducing overall consumption, with the added bonus of the nutrients that vegetables bring to the table.

  • NPD innovation: Phil’s Finest ground beef products were developed in collaboration with two restaurants, showing a truly innovative approach to new product development (NPD).

  • Flavour profiles: With interesting and innovative flavour profiles, there’s a Phil’s Finest product for everyone.

🤔 POTENTIAL BRAND CHALLENGES

  • VC Backed Competitors: Amid recent challenges in the plant-based meat alternative market, Phil’s Finest faces competition from VC backed competitors for market share.

  • Consumer confusion: Straddling multiple categories may lead to consumer confusion regarding their product offerings.

🏁 SOME OF THEIR COMPETITION

 
 

🛒 WHERE TO FIND THEM

  • Retail – around 400 distribution points across the US including Sprouts and many more see here
  • Online Retail – available in multiple online retailers including: Gobble, Unami Cart, Good Eggs, Misfits Market
  • Direct to Consumer – direct through their website

⏭  WHAT’S NEXT

There have been some surprising casualties and a downgrade in overall growth in plant-based alternatives to meat, but Phil’s Finest hits the sweet spot in between.  

  • Range: Phil’s Finest could expand its product range to include other meat and vegetable combinations.
  • Flavours: They could also focus on developing new and innovative flavour profiles for its products.
  • Distribution: Expanding distribution channels in order to reach more consumers.

Overall, Phil’s Finest is a well-positioned brand with a unique product offering. The company has the potential to be a major player in the growing market for plant-based meat alternatives.

🧢 MEET THEIR TEAM

All data is correct at time of writing. 

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