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BRAND SPOTLIGHT

KULCHA BOX

In this brand breakdown we take a deep dive into Kulcha Box.

CATEGORY: GUT HEALTH DRINKS

0436 - Kulcha Box

📘BRAND OVERVIEW

Kulcha Box aims to spread the health benefits of fermented foods and drinks across the globe. Started by a man on a mission, their products have rapidly risen in popularity throughout Germany.

  • KulchaBox sells both kombucha drinks and fermented vegetable shots, as well as fermented cooking ingredients 
  • They are very specific with both the methods they use to make their drinks, as well as the ingredients which go into them 
  • Their products are rich in vitamins, probiotics, as well as various other nutrients and antioxidants 
  • Their drinks’ alcohol content is lower than other kombuchas, at just 0.4%

🔍LET’S GIVE SOME CONTEXT

  • Founder Julian Ronnefeldt fell in love with kombucha following a trip to India, where he first discovered the drink. It inspired him to share the flavours and health benefits with European audiences 

  • A small company, there are only two employees: Julian and Anja. Anja  joined to get the KombuchaBox online store up and running 

  • The fermented food and drink industry is a rapidly growing one – 38% year-on-year 

  • Whilst kombucha has been popular for some time now, KulchaBox is tapping into the lesser-catered market of fermented food

🏢 BEHIND THE SCENES

  • Headquarters: Berlin, Germany 
  • Year founded: 2020
  • Employee count: 2
  • Purchasing Options: Online, in-store

👉 PRODUCT AND AUDIENCE SNAPSHOT

  • Products: Fermented foods 

  • Product range: Kombucha, fermented vegetable juices, dips & cooking pastes 

  • Innovation: One of the first kombuchas in Europe to be fermented without heating or pasteurisation. This allows for an alcohol percentage of only 0.4, much lower than other kombuchas

  • Target audience: Health and environmentally-conscious younger consumers

  • Brand positioning: Premium gut-health drink with immune-supporting properties

🧡 THIS GETS US EXCITED

  • They champion transparency in every aspect of their business, from ingredient procurement to your home…that’s why they make their products in a glass kitchen! 

  • More and more scientific research is showing the benefits of fermented foods on gut health, and KulchaBox are pioneering this in new ways 

  • Their branding is awesome, and the artwork on their drinks has a unique and vibrant style to it 

  • Fermented food and drink sales in Europe are growing year on year by 38%, which is massive; there’s plenty of demand for KulchaBox to get in on 

  • The environment is at the core of what they do, and they make their products sustainably with direct links to producers 

  • It’s just the beginning – KulchaBox only went live two years ago, and with such a young company, the possibilities are endless

🤔 POTENTIAL BRAND CHALLENGES

  • The next step for KulchaBox is to start scaling up, which is a notoriously tricky stage in a business lifecycle; they’ll need plenty of expertise to navigate it

  • It’s starting to get crowded: more and more fermented food and drink products are being launched. KulchaBox needs to stay on their A-game to keep ahead

🏁SOME OF THEIR COMPETITION

 
 

🛒 WHERE TO FIND THEM

⏭ WHAT NEXT?

  • KulchaBox has created a very popular black garlic aioli and cooking paste; adding more fermented home cooking ingredients to the range could go down a storm 

  • There are five tasty flavours of kombucha to choose from, but this is just the beginning: Julian will be hard at work thinking of more, with diverse ingredients 

  • Currently, KulchaBox is only available in-store in Germany, but with Europe on the doorstep, this could expand

🧢  MEET THEIR TEAM

All data is correct at time of writing. 

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