BRAND SPOTLIGHT
DE LA CUEVA
In this brand breakdown we take a deep dive into De La Cueva.
CATEGORY: CANNED FISH
šBRAND OVERVIEW
De la Cueva is born from a gastronomic journey spreading the world over. Founder Patrick De la Cueva wanted to share the rich tapestry of flavours heās encountered on his adventures, bringing ingredients from small producers across over 40 countries to his store.
- De la Cueva supplies the highest quality canned goods, as well as olives, oils, sweets, and winesĀ
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- Whilst the products all come under the De la Cueva brand, theyāre pulled from artisanal suppliers worldwideĀ
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- Only founded in 2020, De La Cueva has enjoyed quick success off the back of its terrific tastesĀ
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- By attaching his family name to them, Patrick guarantees only the highest quality of products
šLETāS GIVE SOME CONTEXT
- Founder Patrick had worked his entire career in the food industry before setting up De la Cueva, and was already a specialist in saffron and other spicesĀ
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- Artisanal foods has a CAGR of 11% and is expected to have a very healthy market value of Ā£203bn by 2025
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- Authenticity and integrity in food production has become increasingly important to consumers in recent years
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- De la Cuevaās products reflect the values which Patrick holds: quality, authenticity, and passion
š¢ BEHIND THE SCENES
- Headquarters: AlicanteĀ
- Year founded: 2020
- Employee count: 3
- Purchasing Options: Online, in-store
šĀ PRODUCT AND AUDIENCE SNAPSHOT
- Category: Canned Fish
- Product: Canned goods
- Product Range: Canned fish, meats, vegetables, oils and vinegars, snack foods, nougat, wineĀ
- Innovation: Ingredients sourced from local producers in over 40 countriesĀ
- Target audience: Consumers willing to pay a premium for the highest-quality ingredients and flavour
- Brand positioning: Premium, quality food for a discerning palette
š§”Ā THIS GETS US EXCITED
- Gastronomic culture is at the heart of everything which De la Cueva does; the highest quality produce is carefully sourced by region
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- De la Cueva wants to help you cook. Their blog is full of the latest culinary trends, so you know how to use the product that youāve boughtĀ
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- Founder Patrickās background is in professional cuisine, and heās specifically a specialist in saffron and other spicesĀ
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- Fancy a glass? De la Cueva also has a range of wines and champagnes from specially selected vineyards
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- Their customers really love their products, and theyāve got a five star rating on Google Reviews
- You can check out their Instagram to see just how tasty their food looks
š¤Ā POTENTIAL BRAND CHALLENGES
- Thereās a growing number of gourmet and artisanal food brands across Europe. Patrick will need to leverage his culinary expertise to keep his flavours on topĀ
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- De la Cueva has a limited retail presence, and would benefit from being stocked in more brick-and-mortar stores across Europe
šSOME OF THEIR COMPETITION
- UK – Rockfish, John West, Fish4Ever
- US/CanadaĀ – Fishwife, Safe Catch, Wild Planet
- Europe – Cap Ocean, Riomare Jose Gourmet
š WHERE TO FIND THEM
- Retail – available from various online retailers like Mentta and Made In Spain Store
- Direct To Consumer – available on their website
ā WHAT NEXT?
- Itās a big world out there: Patrick loves travelling to find new culinary delicacies. With plenty more ingredients to find, expect consistent new products in his store
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- Ingredients this good belong in a restaurant. De la Cueva could partner with local eateries to make sure their guests get the best taste on offer
š§¢Ā Ā MEET THEIR TEAM
- Patrick De la Cueva (Founder)
All data is correct at time of writing.Ā
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