HEROIC LIFE, founded in 2017 by former French footballer Lassana Diarra, is a French brand specializing in non-alcoholic beverages. Their three ranges, Heroic Sport, Heroic Plus, and Heroic Kids, aim to innovate the beverage industry by promoting well-being, motivation, and fun. Heroic Plus, an energy drink without taurine, offers a healthier boost, while Heroic Kids caters to children and parents seeking a tasty hydration solution.