Lycka’s idea was never a specific product, but the idea of making better, delicious organic food that does good. We want everyone to be able to shop consciously and have the choice to buy a really good and social product in every supermarket in every category.
Wherever we lack a product ourselves, we make lycka products. High-quality organic ingredients instead of chemical stuff, social commitment and as sustainable as possible instead of a “nothing matters” attitude. Feelings of happiness on the tongue, but also in the heart.