Cassegrain, a brand known for its quality canned foods, evolved its advertising strategies over the years. From the 1950s, it emphasized freshness and used a white rabbit mascot. In 1989, it was acquired by the Bonduelle group. The brand continued to innovate, rebranding in 2004 and emphasizing vegetable excellence in 2011. In recent years, Cassegrain maintained a social media presence for ongoing consumer engagement