fbpx

CATEGORY BREAKDOWN

ON-THE-GO SAVOURY SNACKS

Take a look at what’s happening in the On-the-Go Savoury Snacks category with our global insights, opportunities and our predictions for the future.

šŸ“™ CATEGORY SNAPSHOT

  • A Thriving Category: Once considered a mundane snack category, savoury snacks are now experiencing remarkable growth.

Ā 

  • Growth is fueled by constant innovation – enticing value propositions, and evolving consumer preferences.

Ā 

  • Shoppers are seeking healthier – and more sustainable options, reshaping the savoury snacks landscape.

šŸ“Š  THE NUMBERS

  • Savoury Snacks Category ValueĀ 
  • Savoury Snacks Forecasted Growth / CAGR
    • Global: 4.9% (2020-30)
    • US: 6.1% (2022-30)
    • UK: 3.5% (2021-26)
    • Western EU: 4% (2021-26)
    • EU: 3.8% (2021-26)

šŸ“š  SUB-CATEGORIES

  • Potato Chips Category ValueĀ 
    • Global: $35.47bn (ā€˜20)
    • US: $10.9bn (ā€˜20)
    • UK: $1.2bn (ā€˜20)
    • EU: $7.77bn (ā€˜20)

Ā 

  • Nuts & Seeds Category Value
    • Global: $24.59bn (’20)
    • US: $8.36bn (’20)
    • UK: $641m (’21)
    • EU: $6.8bn (’20)

Ā 

  • Extruded Snacks Category Value
    • Global: $23.47bn (’20)
    • US: $5.82bn (’20)
    • EU: $5.3bn (’20)

Ā 

  • Popcorn Category Value
    • Global: $5.2bn (’21)
    • US: $529m (’21)
    • UK: $178m (’21)

Ā 

  • Meat Snacks Category Value
    • Global: $10.52bn (’20)
    • US: $3.6bn (’20)
    • UK: $190n (’21)
    • EU: $1.8bn (’20)

āŒ›ļø CATEGORY LANDSCAPE

Savoury snacks continue to be one of the biggest snacking segments.Ā  However, significant market changes over the last couple of years spell a period of change and fierce competition ahead:

  • Covid-19 and lasting consumer habits: Snacking became a source of comfort during the pandemic. Habits were formed during lockdowns and despite the return to normalcy, 88% of people continued with these habits.Ā 

Ā 

  • Accelerated demand for healthy options: The pandemic placed everyone’s health under the spotlight.Ā  People are searching for healthy snacks more than ever.Ā  But there is a shift,Ā  shoppers are looking for added benefits and placing more importance on what is actually in the product, seeking out clean-label ingredients.Ā 
    • This segment has the added benefit (excuse the pun) of being somewhat protected from trade-down given the typical ā€˜better for youā€™ customer profile.

Ā 

Ā 

  • Tighter budgets: Despite the strong value growth of the category, volume is starting to decline, suggesting the category is feeling the effects of inflation and price hikes.

šŸ’” WHAT’S IN STORE FOR SAVOURY SNACKS?

Ā 

  • Added benefit snacks: Claims of reduced fat and salt wonā€™t cut it for long. Expect a rise in products communicating clear benefits – think nutrients, vitamins, and antioxidants.Ā  The cost of living may be putting pressure on budgets, but affordable snacks offering true benefits will come out on top.

Ā 

  • Big, bold, adventurous flavours: Thereā€™s nothing new about flavour innovation, these have been trending for years.Ā  But when ā€˜plant-basedā€™ is no longer a differentiator alone you can expect the two to combine for impact.

Ā 

  • Rise of meat snacks: Shoppers are looking for healthy, sustaining, real-food snacks. Despite the rise in vegan options, demand for meat-derived protein is strong with a CAGR of nearly 10% globally, and in the UK a 49% growth in the next 5 years is projected.Ā  Expect fierce competition in the meat-snacking segment.

Ā 

  • Regulation: As HFSS regulations continue to be rolled out, expect to see HFSS-exempt nuts reap the rewards of greater feature and visibility in-store, whilst for non-compliant products there will be a greater focus on digital advertising in-store.

šŸ  SOME CATEGORY PLAYERS

UK – Boundless, Indie Bay, Joe & Seph, SHORE, Graze, Purley

USA –Ā CHOMPS,Ā Chicas Chips,Ā Love Corn,Ā Craize

Canada – Nudfud, Frankies Organic Snacks

EuropeKarl Karlos (Germany), Heimatgut (Germany),Ā  ibo! (France),Ā Snackā€™in For YouĀ (Spain)Ā La Vie (France), Just This (sp)

šŸ”®  3 PREDICTIONS

  1. Private Label Surge: Private Label will continue to grow and launch ā€˜copycatā€™ versions of branded innovations.

  2. Rise of Meat Snacking: Meat snacks will proliferate and we will see the same level of flavour innovation that characterises chips and popcorn.

  3. Added Benefit Snacks: Snacks will communicate what they have, rather than what they donā€™t have.Ā  Expect a surge in products that communicate clear benefits and address top concerns such as immune, digestive, cognitive, joint and heart health, and include science-backed functional ingredients.

šŸŒˆ  3 OPPORTUNITIES

  1. Savoury Bars: The Savoury Bar can bring healthy, functional ingredients to one of the most convenient, on-the-go formatsĀ 

  2. Ingredient and pack sustainability: Ā As environmentally friendly claims such as ā€œnaturalā€ gain traction, brands that prioritise sustainability can get ahead.

  3. The Metaverse and snacks: The Metaverse is a growing medium to engage with consumers and enhance the brand experience.Ā  Experimenting with this realm can enhance online brand experiences. Virtual snack tastings, gamified promotions, and immersive snacking adventures may soon become the norm as the Metaverse continues to evolve.

All data is correct at time of writing.Ā 

BRAND BREAKDOWNS

Check out some of our Brand Breakdowns in the On-the-Go Savoury Snacks Category!

Sign up for our SKU-News

Stay ahead of the curve with SKU-news, your source for the latest updates on the most exciting global food and beverage brands.