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BRAND SPOTLIGHT

SNACK'IN FOR YOU

In this brand breakdown we take a deep dive into Snack’in For You.

Snack'in for You

šŸ“˜BRAND OVERVIEW

Snackā€™in For You offers healthy, on-the-go snacks that are gluten free and contain up to six ingredients.

  • Their mantra is ā€˜Delicious and nutritiousā€™.Ā 
  • The snacks contain protein and are baked, not fried, to provide a healthier alternative to crisps.Ā 
  • Flavours include chorizo, cured ham and gouda. They also offer broccoli puffs and carrot puffs, as well as fruit bites.
  • Gluten free, thanks to the use of almond and peanut flour.

šŸ”LETā€™S GIVE SOME CONTEXT

  • Snackā€™in For You is a new brand, founded in 2023. Itā€™s part of the larger company Sigma Alimentos, based in Mexico.Ā 

  • SA wanted to create an innovative snack that was full of protein but with less fat. They also wanted real ingredients with no unnecessary additives.Ā 

  • They released five products initially, all of which were high-protein dehydrated snacks to give people a quick hunger fix.Ā 

  • The products are available in Mexico, Spain, France and the UK, and the brand hopes to expand to the US in 2024.

  • Their Mexican site is ecommerce, but other sites arenā€™t and products can only be purchased at selected retailers.

šŸ¢ BEHIND THE SCENES

  • Headquarters: Monterrey, Mexico
  • Year founded: 2023
  • Employee count: 10,000
  • Purchasing Options: In-store only

šŸ‘‰Ā PRODUCT AND AUDIENCE SNAPSHOT

  • Product: Baked meat, cheese and vegetable snacks

  • Product Range: Chorizo crisps, cured ham crisps, gouda crisps, fruit bites, broccoli puffs and carrot puffs

  • Innovation: Minimal ingredients, baked not fried, healthy snacks for on the go, ā€˜delicious but nutritiousā€™.Ā 

  • Target audience: Commuters and office workers who need a quick healthy snack, families with kids who need healthy snacks for school or in their lunchboxes, the health conscious.

  • Brand positioning: Bold and daring flavours in quick snack form, real ingredients.

šŸ§”Ā THIS GETS US EXCITED

  • There are few snacks like this on the market. There are chickpea crisps and seaweed crisps, but fewer dehydrated meat snacks, making them unique.

  • The brand is expanding, potentially releasing more products in more countries.

  • We like their focus on health and wellbeing. Consumers are always looking for more healthy, convenient snacks, so theyā€™re filling a gap in the market with something thatā€™s new and exciting.

šŸ¤”Ā POTENTIAL BRAND CHALLENGES

  • They generally only offer in-store purchases. Their current website makes it hard to find retailers too. Expanding to online purchases could see increased sales.

  • Theyā€™re a new brand and growth can be slow at the start, particularly when it comes to growing social media channels. Their UK profiles currently have less than 10 followers.

šŸSOME OF THEIR COMPETITION

Ā 
Ā 

šŸ›’ WHERE TO FIND THEM

  • Retail – Carrefour (France), Cepsa (Spain), Hipercor (Spain), Shell (UK)Ā 

ā­ WHAT NEXT?

šŸ§¢Ā Ā MEET THEIR TEAM

All data is correct at time of writing.Ā 

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