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BRAND SPOTLIGHT

NUD FUD

In this brand breakdown we take a deep dive into Nud Fud.

CATEGORY: ON-THE-GO SAVOURY SNACKS

Nudfud

šŸ“˜BRAND OVERVIEW

Nud Fud has broken new ground in food transparency and purity. Their delicious range of snacks are made from the highest-quality ingredients, and bring big flavour for everyone.

  • Nud Fudā€™s snacks are keto, paleo, vegan, and gluten-free
  • Only whole foods are used in Nud Fudā€™s snacks, and theyā€™re a great source of both fibre and proteinĀ 
  • The business is female-owned and is committed to helping other women in the industry succeed
  • Their snacks use a range of ingredients to cater to as many tastes and dietary preferences as possible

šŸ”LETā€™S GIVE SOME CONTEXT

  • Founder Julia Kirouac was inspired to bring her products to market by a lack of transparency in the food industry, even within other natural food companies.Ā 

  • Kirouacā€™s passion for food led her to a degree in holistic nutrition and eventually a raw vegan diet, which inspired the Nud Fud product line

  • Thereā€™s a commitment to only using organic ingredients sourced in either the U.S. or Canada, the only countries where Nud Fud currently sells

  • Nud Fud also want to spread the word of good nutrition more generally, and offer great advice for consumers on their website

šŸ¢ BEHIND THE SCENES

  • Headquarters: Toronto, OntarioĀ 
  • Year founded: 2010
  • Employee count: 7
  • Investors: NEXT Canada
  • Purchasing Options: In-store, online

šŸ‘‰Ā PRODUCT AND AUDIENCE SNAPSHOT

  • Product: Nut-free crackers and pantry itemsĀ 

  • Product Range: Sweet potato, keto flax, chocolate-covered, banana crisps, whole seeds and powdersĀ 

  • Innovation: One of the first snacking ranges not to include any preservatives, natural flavours, sweeteners, industrialised ingredients, or extracted oils

  • Target audience: Health-conscious consumers, consumers with specific dietary requirements

  • Brand positioning: Healthy, organically sourced premium snack food

šŸ§”Ā THIS GETS US EXCITED

  • Nud Fud has been certified as a plastic neutral company, with the aim of eventually becoming a company with a circular economy

  • All of Nud Fudā€™s snacks are made by hand (no, really) with whole food ingredients

  • They cater to all sorts of snackers with keto, paleo, vegan, and gluten free ranges for everyone to enjoy

  • The healthy snack market is expected to surpass $164.5bn by 2032, and has shown no signs of slowing downĀ 

  • Nud Fud is female-owned and Founder Julia Kirouac has a degree in holistic nutrition, so she sure knows what sheā€™s talking about

  • Thereā€™s a real and genuine commitment to transparency in Nud Fudā€™s food sourcing, helping build trust with their customers

šŸ¤”Ā POTENTIAL BRAND CHALLENGES

  • Consumers are less focused on ‘general’ health products, and now on specific benefitsĀ –Ā  such as carb-free, cholesterol-free, and cleansing properties. As customer needs become more specific Nud Fud needs to cater to them.

  • There are plenty of healthy snacking companies entering the market with exciting branding and products; Nud Fud needs to continue innovating to keep ahead of the game.

šŸSOME OF THEIR COMPETITION

Ā 

šŸ›’ WHERE TO FIND THEM

  • Retail – Stocked in over 550 stores across Canada and the United States, and partners with franchises such as Goodness Me!, Healthy Planet, and Lifestyle MarketsĀ 

  • Direct To Consumer – available for purchase direct from their website, including sample bundles to find your favourite
    Ā 
  • Other –Ā  subscription options are also available on products for repeat customers

ā­ WHAT NEXT?

  • Nud Fud is currently only available in North America, but thereā€™s plans to change that: Europe is a high-value market for health snacks

  • The nut-free market is also growing, and thereā€™s potential to expand from crackers into other areas, such as nut-free spreads

  • Nud Fudā€™s pantry foods are extremely popular, and are mostly sold out at the time of writing. This is an area they could look to capitalise on and expand further intoĀ 

šŸ§¢Ā Ā MEET THEIR TEAM

All data is correct at time of writing.Ā 

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