BRAND - Brand Breakdown [category]

BRAND SPOTLIGHT

In this brand breakdown we take a deep dive into Cove.

COVE offers gut-friendly kombucha and soda drinks that actually taste great.

The co-founders, John and Ryan, created their unique kombucha in their mum’s kitchen. When everyone loved it, they started attending farmers’ markets.
Their kombucha doesn’t just taste great – it’s also authentically brewed and uses organic cane sugar to help with digestion and general immune health.
Based in Canada, their drinks are available in Canada and the US.
No artificial colourings or flavours.
Their soda contains up to one billion probiotics so it can be drunk guilt free.
The kombucha is brewed using black tea and fresh juices with only 45 calories per drink.
The ‘first ever’ sugar-free soda that’s made with probiotics and a proprietary plant blend.
The global probiotic soda market – is worth $242m (2022). This is expected to increase as more people aim to improve their gut health.

John and Ryan are brothers who, when fresh out of university, began to brew kombucha in their family home. Nothing extraordinary about that, right? Wrong.
Everyone loved their concoctions, so they began to sell it at the local farmers’ market in Halifax, Nova Scotia.
Ryan made the risky decision to leave university and John left his full-time job to pursue their passion.

That was seven years ago. To date, they have sold over $10m of probiotic soda and kombucha.
They believe in their products, and won’t stop at gut health drinks.

Product range: Kombucha flavours include watermelon guava, blueberry pomegranate, strawberry lime, pink grapefruit, raspberry lemonade, mango turmeric. Soda flavours include lemon lime, orange and grape.

Target audience: Millennials and Gen-Z who prioritise healthy living and natural products, lifestyle enthusiasts who focus on their fitness and work out, sugar-conscious consumers who try to eliminate sugar from their diet where possible
Brand positioning: Gut health made easy, everyday wellness, functional drinks that don’t compromise on taste.

It’s a family run business. We love nothing better than to see family coming together and creating something brilliant.
It’s tricky to find kombucha that tastes great and contains probiotics.
They have a great range of flavours that will surely satisfy everyone.
Their drinks are guilt-free because you know they’re helping to improve your gut.
Maintaining a focus on taste and enjoyment makes Cove’s functional drinks accessible and appealing to a wider audience.

They currently only have two products on offer. Although Cove Drinks has multiple flavours available, they currently only offer kombucha and soda.
Cove’s current website doesn’t allow you to make a purchase. It’s not an ecommerce site, so you cannot buy directly from Cove Drinks. You can buy online from other sites, like Costco, or in-store.

Retail – Costco, Foodland, Thrifty Foods, Sobeys, Safeway, Whole Foods Market

Cove Drinks is only the beginning. John and Ryan are committed to making gut health a reality for everyone. We could expect to see more gut-friendly products from this duo hitting the shelves soon.
Expansion. Currently only available in the US and Canada, but expanding may be an option in the future.

All data is correct at time of writing.

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